Customer data platforms (CDPs), where all customer-related data is centralized, are a booming category. But, although CDPs can include offline data, they have been focused primarily on providing their repository for online campaigns and use cases.
Now, Santa Monica-based Bridg has announced a CDP optimized for use by brick-and-mortar retailers, which it says is the first of its kind. The CDP, with an accompanying customer relationship management (CRM) system, is expected to be released this fall.
Since 2012, founder and CEO Amit Jain told me, his company has been focused on providing a customer identification platform for physical stores.
Previously, it created both deterministic and probabilistic profiles of customers, centered around their point-of-sale data.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.