If you are ready to drive new traffic to your website and convert visitors into lifetime customers, then you need to improve your local search engine optimization (SEO) efforts. Making even some simple changes can drastically increase your company’s revenue.
Claim Your Google Business Listing
One of the first things that you need to do is to claim your Google business listing. This instantly lets Google start gathering reviews on your company’s behalf. Furthermore, when searchers enter your company name into Google’s search box, your reviews and information about your company will instantly appear, taking up about 50 percent of the search result page. It is nearly impossible to get chosen for inclusion into a local search pack without claiming your listing. Finally, since you can include your posts at the top of your Google business listing, it is a fantastic way to educate your targeted customers about your point of view.
Gather Customer Reviews
More than 8 in 10 online consumers trust Google reviews as much as recommendations from friends and family. Do not get caught posting fake reviews or buying reviews from your customers as Google will penalize you. You can, however, suggest that if customers are happy, you would love if they would leave you an honest review. You can also send emails with the link to your Google review page. When you are corresponding with customers, include the link below your signature asking that they leave any feedback there. Make sure that you respond to the reviews regularly as studies show that the more you respond, the more people will leave reviews because they realize that you actually appreciate them.
Format Your NAP Consistently
Your NAP is your company’s name, address and phone number (NAP). It should be formatted consistently across the web. The more places that Google sees this information posted the same, the more they trust your business. Therefore, even if you know that a site is not driving traffic to your website, you still need to fix it if the information there is old or inaccurate. Start by searching for any variations of your company’s name by putting it in quotes on Google. Then, make sure all the listing match. Move on by Googling any phone numbers that may have ever been connected to your account. You may also want to think about using a NAP tool to make sure that you do not miss any.
Following these three simple steps is a great way to increase your local search engine results. Your business will grow because more people are learning about it through Google and other search engines.