Our non-discrimination policy hasn’t changed, but we’ve added examples about what it means for advertisers. While discrimination is prohibited, you may target ads to a specific audience based on known interests that align with the product or service you’re advertising.
Acceptable Ad Targeting
Targeting an ad for a job at a clothing store to all individuals of eligible working age, regardless of gender
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Ad Discrimination
Targeting an ad for a job at a clothing store in a way to exclude women and discourage them from applying
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Opportunities presented in these types of ads must be inclusive and extended to all groups of people, regardless of certain personal attributes like those listed above. Many locations have laws that specifically prohibit discrimination in these categories.
Acceptable Ad Targeting
Housing Targeting
Targeting an ad for an apartment rental to people who live or work in the general area around the location of the listing
Employment Targeting
Targeting an ad for a job as a salesperson to people interested in sales and marketing
Credit Targeting
Targeting an ad for a credit card to all individuals of eligible age
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Ad Discrimination
Housing Discrimination
Targeting an ad for an apartment rental that excludes certain ZIP codes with the intent to deny it to people of a certain race
Employment Discrimination
Targeting an ad for a job as a salesperson in a way intended to exclude women
Credit Discrimination
Targeting an ad for a credit card that attempts to exclude individuals of a specific national origin
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Facebook Advertising Policies