--- title: Why AI for PR may be different than AI for marketing - Web Daytona, LLC description: Digital marketing and ad platforms are already adding artificial intelligence at a furious pace, providing insights and campaign management image: https://www.webdaytona.com/hubfs/Imported_Blog_Media/AI-model.jpg --- [Skip to content](https://www.webdaytona.com/blog/why-ai-for-pr-may-be-different-than-ai-for-marketing#main-content) - [Services](https://www.webdaytona.com/services) - [Industries](https://www.webdaytona.com/industries) - [Packages](https://www.webdaytona.com/prices) Close - [Packages](https://www.webdaytona.com/prices) - [Services](https://www.webdaytona.com/services) - [Industries](https://www.webdaytona.com/industries) - [Company](https://www.webdaytona.com/about) - [Contact](https://www.webdaytona.com/contact-us) - [Blog](https://www.webdaytona.com/blog) SEARCH CONTACT PHONE HOTLINE: [+1 386 405-4281](tel:+1%20386%20405-4281)E-MAIL: [hello@webdaytona.com](mailto:hello@webdaytona.com) [CONTACT US](https://www.webdaytona.com/contact-us) [![Web Daytona, LLC](https://www.webdaytona.com/hs-fs/hubfs/Web%20Daytona%20White%20Logo-2.png?width=120&height=120&name=Web%20Daytona%20White%20Logo-2.png)](https://www.webdaytona.com/)[![Web Daytona White Logo](https://www.webdaytona.com/hs-fs/hubfs/Web%20Daytona%20White%20Logo-3.png?width=120&height=120&name=Web%20Daytona%20White%20Logo-3.png)](https://www.webdaytona.com/) PHONE HOTLINE: [+1 386 405-4281](tel:+1%20386%20405-4281)E-MAIL: [hello@webdaytona.com](mailto:hello@webdaytona.com) [CONTACT US](https://www.webdaytona.com/contact-us) Quick results for "{search\_term}" ![](https://www.webdaytona.com/hs-fs/hubfs/Imported_Blog_Media/AI-model.jpg?width=300&name=AI-model.jpg) [Admin](https://www.webdaytona.com/blog/author/admin)Jul 30, 2018 9:47:54 PM1 min read # Why AI for PR may be different than AI for marketing [Previous](https://www.webdaytona.com/blog/iab-tech-lab-launches-primer-and-resource-hub-on-ad-oriented-blockchain-tech) [Next](https://www.webdaytona.com/blog/how-to-use-header-tags-seo-best-practices)   ![](https://www.webdaytona.com/hs-fs/hubfs/Imported_Blog_Media/Why-AI-for-PR-may-be-different-than-AI-for-marketing.png?width=800&height=450&name=Why-AI-for-PR-may-be-different-than-AI-for-marketing.png) Digital marketing and ad platforms are already adding artificial intelligence at a furious pace, providing insights and campaign management once goals are set. If this trajectory keeps up, it’s possible that these campaigns will become the equivalent of the self-driving car: Tell it where you want to go, and then sit back and attend to other business. But public relations — the “free media” part of marketing — has a fundamental difference, according to Karla Jo Helms, founder and CEO of the Tampa, Florida-based JoTo PR agency. \[Read the full article on MarTech Today.\] ---   ### About The Author ![](https://www.webdaytona.com/hubfs/Imported_Blog_Media/1530477278_921_Is-third-party-data-targeting-more-effective-than-contextual-targeting-Feb-16-2022-09-57-46-24-PM.jpg) Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.     [Source](http://feeds.marketingland.com/~r/mktingland/~3/QefucOzFQ6c/why-ai-for-pr-may-be-different-than-ai-for-marketing-245079) #### [Admin](https://www.webdaytona.com/blog/author/admin) ## RELATED ARTICLES [![Web Daytona White Logo](https://f.hubspotusercontent30.net/hub/21463186/hubfs/Web%20Daytona%20White%20Logo-3.png?width=120&name=Web%20Daytona%20White%20Logo-3.png)](https://www.webdaytona.com/) Celebrating 13 years of serving clients. ### We are a team of SEO experts passionate about ROI-Driven digital marketing experiences. - [Services](https://www.webdaytona.com/services) - [Industries](https://www.webdaytona.com/industries) - [Prices](https://www.webdaytona.com/prices) 2022 All rights reserved - [Privacy Policy](https://www.webdaytona.com/terms) - [Terms of Use](https://www.webdaytona.com/terms#terms-of-use) - [Accessibility](https://www.webdaytona.com/access) - [Chat](https://www.jivochat.com/?partner_id=41536) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "USA", "addressLocality" : "Lake Mary", "addressRegion" : "FL", "postalCode" : "32746", "streetAddress" : "801 International Pkwy" }, "email" : "hello@webdaytona.com", "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent30.net/hubfs/21463186/looo-3.png" }, "name" : "Web Daytona, LLC", "telephone" : "+1 386 405-4281", "url" : "https://www.webdaytona.com/blog/why-ai-for-pr-may-be-different-than-ai-for-marketing" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "Digital marketing and ad platforms are already adding artificial intelligence at a furious pace, providing insights and campaign management", "author" : { "@type" : "Person", "name" : "Admin" }, "dateModified" : "February 16, 2022 9 PM", "datePublished" : "July 31, 2018 1 AM", "headline" : "Why AI for PR may be different than AI for marketing", "image" : "https://f.hubspotusercontent30.net/hubfs/21463186/Imported_Blog_Media/AI-model.jpg", "inLanguage" : "en", "keywords" : "[]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Why AI for PR may be different than AI for marketing", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent30.net/hubfs/21463186/looo-3.png" }, "name" : "Web Daytona, LLC" }, "text" : "Digital marketing and ad platforms are already adding artificial intelligence at a furious pace, providing insights and campaign management once goals are set. If this trajectory keeps up, it’s possible that these campaigns will become the equivalent of the self-driving car: Tell it where you want to go, and then sit back and attend to other business. But public relations — the “free media” part of marketing — has a fundamental difference, according to Karla Jo Helms, founder and CEO of the Tampa, Florida-based JoTo PR agency. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine. Source", "url" : "https://www.webdaytona.com/blog/why-ai-for-pr-may-be-different-than-ai-for-marketing", "wordCount" : "599" } ```