The very first recognizable Social Media platform was whats known as, Six Degrees, which was created in 1997. The platform enabled users to upload a profile and make friends with other users.
In 1999, the very first blogging website earned its fame, creating a social media sensation that’s still popular till this day. After the invention of the blogging site, social media started to gain more interest and began to skyrocket in popularity. Websites like LinkedIn & MySpace gained fame in the early 2000s, and sites like Photobucket and Flickr facilitated online photo sharing.
YouTube came out in 2005, and its goal was to provide an opportunity to creators losing out on TV opportunities as well as creating an entirely new way for people to communicate and share with each other across great distances.
Then by 2006, the Facebook and Twitter both came, available to users throughout the world. These platforms remain as one of the largest and most popular social media networks on the internet today.
Other platforms like; Tumblr, SoundCloud, Instagram, Pinterest, and Foursquare started to pop it’s head out to fill specific social networking niches.
Some Interesting Facts About Social Media
- The first tweet was sent on March 21, 2006 by Jack Dorsey
- Facebook has 2.2 Billion monthly active users
- 189 million of Facebook users are “Mobile only”
- 79% of the companies are using social media
- 85% of all internet users are now active on social media
- 71% of users access Social Media from movie devices
- YouTube reaches more watchers than any other cable network
- Every 2 seconds new members join LinkedIn
- 93% of marketers use social media for business
Related: Where Social Media Is Headed In 2018?
What Is The Role Of Social Media In Digital Marketing?
Social Media can be used to provide an identity to who we are and the products or services that we offer.
You can develop a relationship using social media with people who might not otherwise know about your products or service or what your company represent.
Presence of your business on the social media influence and control your business’s reputation. It helps you to communicate directly with the end users regarding any query, and to increase your brand and business reputation.
You can use social media to communicate and provide the interaction that consumers look for.