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title: "T-Mobile whips out a new secret weapon for customer service: Humans"
description: In a T-Mobile online video, actor Rainn Wilson demonstrates the value of human agents. It was only a matter of time before the oldest kind of customer service
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[Admin](https://www.webdaytona.com/blog/author/admin)Aug 18, 2018 6:45:34 AM1 min read

# T-Mobile whips out a new secret weapon for customer service: Humans

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In a T-Mobile online video, actor Rainn Wilson demonstrates the value of human agents. It was only a matter of time before the oldest kind of customer service became the latest thing.

 

![In a T-Mobile online video, actor Rainn Wilson demonstrates the value of human agents.](https://www.webdaytona.com/hs-fs/hubfs/Imported_Blog_Media/T-Mobile-whips-out-a-new-secret-weapon-for-customer-service-Humans.png?width=800&height=450&name=T-Mobile-whips-out-a-new-secret-weapon-for-customer-service-Humans.png)

This week, telco T-Mobile is launching a new kind of intelligent customer service that counters the move toward better, smarter and AI-powered systems that seem almost human.

Instead, it is offering the original bot, humans.

Called the T-Mobile Team of Experts, this new strategy promises that customers won’t have to deal with phone menus or AI-powered bots unless they want to.

“Real customer service takes real people,” the company said in its announcement. “There are no robots or automated phone menus \[and no\] shouting ‘representative.’”

\[Read the full article on MarTech Today.\]

---

 

### About The Author

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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

 

 

[Source](http://feeds.marketingland.com/~r/mktingland/~3/edfLy-ROBS4/t-mobile-whips-out-a-new-secret-weapon-for-customer-service-humans-246259)

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