There are a lot of competitions in the PR industry. In fact, businesses have several PR distribution options when distributing a press release.
It’s very important that you know the differences when shopping for a press release distribution site. You need to know their pricing, features, add-on, and manner of monitoring campaigns before making a choice.
Here is a review of the two distribution services, PR Newswire, and Newswire. Check the differences between the two.
Newswire is a press release distribution service that stands out for its excellent customer service. It provides a wide range of PR services under its hood and comes at reasonable prices.
The platform offers wire distribution, media monitoring, media outreach, media database, media outreach, newsroom, and PR Strategy. When you visit its site, navigating through the options is easy. PR submission is quick.
They provide a free demo, so you have an idea of how the process works. The site details the features of each product clearly. They explain distinctly what you’ll be getting and how you can track results which is a very important component of PR campaigns.
The wire service offers distribution packages at a cost-effective price. Brands can choose from its broad plans whether you want single, monthly, and annual plans. What’s good with the platform is that no matter the size of business, they have a plan that suits the budget.
For instance, if you can’t afford a more expensive plan, you have other choices that also provide wide exposure and help promote awareness. Multimedia can be embedded in the press release for free. There is no top up membership fee to use the platform.
Single Distribution Plan
MEDIA DISTRIBUTION |
PREMIUM |
PREMIUM PLUS |
STATE NEWSLINE |
NATIONAL NEWSLINE |
Price |
$119 |
$359 |
$699 |
$1, 199 |
Premium Distribution 250+ media outlets |
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PR Newswire 1, 000 media outlets |
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Google News |
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Yahoo |
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Business Journals Network |
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Reuters |
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Associated Press |
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FEATURES |
PREMIUM |
PREMIUM PLUS |
STATE NEWSLINE |
NATIONAL NEWSLINE |
Up t 4 images |
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1 video |
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Up to 6 hyperlinks |
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Industry list |
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Additional files |
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Auto-post on Twitter and FB |
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Share PR preview |
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Publish notification via email |
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2-tier editorial process |
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Traditional reach |
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National Reach |
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UPGRADES |
PREMIUM |
PREMIUM PLUS |
STATE NEWSLINE |
NATIONAL NEWSLINE |
One featured image with PR Newswire |
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Add-on |
Add-on |
Expedited release processing |
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ANALYTICS |
PREMIUM |
PREMIUM PLUS |
STATE NEWSLINE |
NATIONAL NEWSLINE |
Detailed analytics report |
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PR Newswire visibility report |
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Monthly Distribution Plan
MEDIA DISTRIBUTION |
PROFESSIONAL |
SMALL BUSINESS |
ENTERPRISE |
Price |
$199/ month |
$349/ month |
$749/ month |
Premium PRs |
2 |
4 |
15 |
Discount on wire services |
10% |
15% |
20% |
Optional Extended Distribution |
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Google News inclusion |
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Industry List |
1 |
1 |
1 |
Add Hyperlinks, Images, and Video |
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Targeted Auto Campaign to Industry Publications |
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Detailed Analytics Report |
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NEWSROOMS |
PROFESSIONAL |
SMALL BUSINESS |
ENTERPRISE |
Number of newsrooms |
1 |
2 |
5 |
Press Releases Included Automatically |
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PR Contacts |
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Social Media Integration and Curation |
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Supports Multimedia |
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Press Kit |
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Event Calendar |
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Custom URL |
× |
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MEDIA DATABASE |
PROFESSIONAL |
SMALL BUSINESS |
ENTERPRISE |
Number of Saved Contacts |
400 |
800 |
3, 000 |
Included Messages |
400 |
800 |
3, 000 |
Campaign Analytics |
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Powerful filtering options |
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Full contact profile |
× |
× |
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Data export feature |
× |
× |
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Import your own media list |
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View recent articles |
× |
× |
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Campaign scheduling |
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MEDIA MONITORING
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PROFESSIONAL |
SMALL BUSINESS |
ENTERPRISE |
Number of Saved Alerts |
4 |
8 |
20 |
Sentiment Analysis |
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Real-Time Tracking |
× |
× |
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Access to Newswire Article Archive |
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Data partnership with LexisNexis |
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SMS text notification, email |
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News clipping feature |
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INFLUENCE |
PROFESSIONAL |
SMALL BUSINESS |
ENTERPRISE |
Discover Top Influencers
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Communicate with Influencers |
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Campaign Analytics |
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Campaign Management |
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Account Coordinator |
× |
× |
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Schedule campaigns |
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Annual Distribution Plan
MEDIA DISTRIBUTION |
PROFESSIONAL |
SMALL BUSINESS |
ENTERPRISE |
Price |
$179/ month |
$314/ month |
$674/ month |
Premium PRs |
2 |
4 |
15 |
Discount on wire services |
10% |
15% |
20% |
Google News inclusion |
√ |
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Optional Extended Distribution |
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Industry List |
1 |
1 |
1 |
Add Hyperlinks, Images, and Video |
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Targeted Auto Campaign to Industry Publications |
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Detailed Analytics Report |
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NEWSROOM |
PROFESSIONAL |
SMALL BUSINESS |
ENTERPRISE |
Number of newsrooms |
1 |
2 |
5 |
Press Releases Included Automatically |
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PR Contacts |
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Social Media Integration and Curation |
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Supports Multimedia |
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Press Kit |
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Event Calendar |
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Custom URL |
× |
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MEDIA DATABASE |
PROFESSIONAL |
SMALL BUSINESS |
ENTERPRISE |
Number of Saved Contacts |
400 |
800 |
3, 000 |
Included Messages |
400 |
800 |
3, 000 |
Campaign Analytics |
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Powerful filtering options |
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Full contact profile |
× |
× |
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Data export feature |
× |
× |
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Import your own media list |
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View recent articles |
× |
× |
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Campaign scheduling |
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MEDIA MONITORING
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PROFESSIONAL |
SMALL BUSINESS |
ENTERPRISE |
Number of Saved Alerts |
4 |
8 |
20 |
Sentiment Analysis |
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Real-Time Tracking |
× |
× |
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Access to Newswire Article Archive |
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Data partnership with LexisNexis |
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SMS text notification, email |
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News clipping feature |
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INFLUENCE |
PROFESSIONAL |
SMALL BUSINESS |
ENTERPRISE |
Discover Top Influencers
|
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Communicate with Influencers |
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√ |
√ |
Campaign Analytics |
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Campaign Management |
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Account Coordinator |
× |
× |
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Schedule campaigns |
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Four single distribution plans are available including Premium ($119), Premium Plus ($359), State Newsline ($699), and National Newsline ($1,199). The basic plan includes premium distribution to its network and Google News, multimedia integration, and analytics report.
There are three monthly and annual plans including Professional, Small Business, and Enterprise. The annual plans come at 10 percent off than the monthly plan, so you can get more savings if you want a long-term distribution.
Customer Service
Newswire leads the pack when it comes to customer service. It offers a personalized approach to its clients, regardless of what stage they are in the distribution or any PR process.
They make sure that they answer the chat at once, answer emails promptly, and attend to the questions immediately. Aside from chat and email, they also offer phone and help desk assistance.
The staff is ready to guide a client in any stage of the process. They help navigate through the site, submit a press release, or inserting multimedia in the copy.
This makes the platform an ideal solution for startups and small businesses. It is perfect for any company that wants a wider distribution, cost-effective pricing, and assistance in the PR process.
What we think about Newswire:
Newswire is the right press release distribution site for companies looking for easy PR submissions, great customer service, and exposure. With different plans under each category, brands will not run out of options. However, there is feedback that some clients were confused when navigating due to plenty of choices available.
As compared with PR Newswire, it’s not a bad choice if you want distribution at an affordable price. It also gives you access to PR Newswire network since it includes it in its package.
With many products offered, you don’t have to go out of the site to book another platform. It offers complete ingredients for a recipe.
PR Newswire is recommended for companies that want immediate and broad exposure and awareness. If you also want to work with a company with experience, it is, of course, the answer.
PR Newswire is the oldest and largest PR distribution service that has a wide database of media contacts. With its expanded network, it can help other PR services to provide a bigger and better exposure for their clients.
According to its site, each brand that wants to avail its PR service can have access to the following:
The wire service requires you to create an account before you can use its platform. That means you have to pay for the membership fee and the plan you’re getting. According to reviews, it is pricier than any other press release services in the market.
A membership of $195 is asked for each client to be paid each year. Once you paid it, you can avail of the basic distribution plan that costs between $350 and $805. If you think that you can add images for free, the platform asks for a fee of $325.
Just like when getting any quality service, distribution with PR Newswire comes with a price. It’s because they can provide a quality outcome that can benefit your business.
STATE & LOCAL |
400-Word release |
Additional for every 100-word |
New York Metro, State, and New Jersey |
$445 |
$140 |
Other states/ local options |
$350 |
$140 |
REGIONAL & TOP MARKETS |
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Top markets |
$575 |
$165 |
Northeast |
$575 |
$165 |
Southeast |
$575 |
$165 |
Midwest |
$575 |
$165 |
NATIONAL |
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US 1 |
$805 |
$245 |
US Social |
$880 |
$245 |
US 1 Industry Circuit |
$805 |
$245 |
State & Local
You can have your news distributed to a particular local news site or state. Its geographic targeting allows you to access the media in a specific city. It is ideal for businesses that want to gain exposure and awareness in a specific city.
Regional & Top Markets
It provides a wider distribution than the State and Local plan. Your news can be sent to up to 13 states per region instead of just one in the previous plan. It is recommended for brands that want to gain exposure at the regional level.
National
It is the plan that offers the widest scope of distribution because it is sent to newsrooms, more than 4, 500 sites, and blogs all over the United States. It sends your news to major news sites including Yahoo!, Bloomberg, and MarketWatch.
With this plan, you can customize where to send your press release. You can send it to legislative, public officials, philanthropic organizations, newsrooms, or to specific online audiences.
The platform offers wide choices for its clients as it provides specific targeting. Whether you want to reach the local, regional, or national level. But as mentioned, the more features or the wider distribution, the higher the cost of the plan.
Customer Service
PR Newswire provides quick and effective customer support. It offers different ways to reach their staff through chat, email, and phone. They return calls and emails within the day in case the communication is received outside the business hours. Their customer service staff answers queryimmediately during chats.
What we think about PR Newswire:
PR Newswire is a distribution platform for businesses that can afford distribution at an expensive rate. Although it produces great results, it is not ideal for small companies and startups that want to improve their exposure and visibility.
The service doesn’t allow inclusion of images or videos in a press release for free. If you’re concerned about it, you better get other PR services that offer this feature for free.
It also demands a membership fee in order to use its platform. Users complain that they need to create an account to become a member and a separate one to get a distribution plan.