Digital marketing can be a complicated process, as can payperclick marketing.
Every company has different needs, and no two people Google things the same way, ever.
Getting your name out into the digital jungle so that everyone can see it can be tricky. There’s no one single solution that will do the trick, and cutting corners only works in the short term.
You need to find the smart way to establish your presence in the search engines, take hold of your target market, and show off your relevance.
You need a PPC campaign to give your search engine marketing an edge.
Join us, as we take a closer look at this digital marketing heavy hitter, and how your website can benefit from it, starting today.
PayPerClick MarketingWhat Is It?
PPC or payperclick marketing is a form of Internet marketing where advertisers pay for each “click” they get on specific ads. Every time somebody clicks on the link, the advertiser is billed for a pre-arranged amount. Users create ad campaigns which run on the search engine (your Googles and your Bings and what have you) with specific “keywords” that they think will be searched for most often.
So, when a customer searches Google for “coffee in Daytona Beach”, they get a list of search results listed, as per usual. But, in a section above or next to these search results, the user sees three or four paid links linking off to sites that have bought PPC space.
It’s an incredibly popular way to advertise, online, and has been in rotation with businesses and marketers ever since its introduction in the web directory, Planet Oasis, in 1996. A lot of this popularity is by way of it being a paid solution, where much of marketing usually has to do with working, designing, studying and targeting people in vague ways. With a paid solution, like PPC, you simply pay your money and enjoy the results.
And how good are the results?
How To Use It?
Depending on your website’s standing ranking within Google, payperclick marketing can go a number of different ways.
Let’s say, for instance, that you’re a small coffee shop in Daytona Beach (hey, when we come up with hypothetical businesses, we stand by them). Owing to your size and the limitations of your budget, you may not have the weight to compete for a very popular keyword like “coffee”, simply because Starbucks is definitely already throwing money at that one.
What you’ll want is to research and target keywords that apply to you, but that the bigger brands may not have thought about yet. These can be sets of two or three keywords, or longtail keyword phrases, that align with what you think users will be searching. So, since “coffee” is a no-go, why not go “coffee shops Daytona”? Depending on the competition for these keywords, it’s possible to strike a balance where your brand dominates a keyword but doesn’t have to shell out a fortune to do it.
And those results we promised you?
The Numbers
With an average click-through rate for payperclick marketing of around 2%, the return on your investment obviously depends on what you put into it. For instance, if you receive one hundred clicks over the course of a day, at a rate of $0.20, you can set a cap your for the ad to stop running when you reach $20.
So, depending on how much profit you make for each sale, you can set an achievable number of clicks needed in order to convert this traffic into sales and make your money back.
Worried that you’ll come across as underhanded, by buying your marketing? Not to worry, 46% of users can’t identify paid ads on the search results page.
In Conclusion
Payperclick marketing campaigns are a versatile method of targeting users and driving traffic to your website. And they’re popular – paid search accounts for a huge number of daily Internet searches, and companies from across the spectrum use it to great effect, all the time.
Interested in the services of an expert PPC management company, with extensive industry experience? Looking to bring your overall SEO back inline?
Get in touch, today, and discover the heart of Volusia County digital marketing
– Web Daytona.