--- title: Nielsen links up with J.D. Power to create a new Auto Cloud - Web Daytona, LLC description: Audience measurement firm Nielsen has announced the launch of an Auto Cloud that is integrated with the car sales data held by research firm J.D. Power. image: https://www.webdaytona.com/hubfs/Imported_Blog_Media/Car-keys.jpg --- [Skip to content](https://www.webdaytona.com/blog/nielsen-links-up-with-j-d-power-to-create-a-new-auto-cloud#main-content) - [Services](https://www.webdaytona.com/services) - [Industries](https://www.webdaytona.com/industries) - [Packages](https://www.webdaytona.com/prices) Close - [Packages](https://www.webdaytona.com/prices) - [Services](https://www.webdaytona.com/services) - [Industries](https://www.webdaytona.com/industries) - [Company](https://www.webdaytona.com/about) - [Contact](https://www.webdaytona.com/contact-us) - [Blog](https://www.webdaytona.com/blog) SEARCH CONTACT PHONE HOTLINE: [+1 386 405-4281](tel:+1%20386%20405-4281)E-MAIL: [hello@webdaytona.com](mailto:hello@webdaytona.com) [CONTACT US](https://www.webdaytona.com/contact-us) [![Web Daytona, LLC](https://www.webdaytona.com/hs-fs/hubfs/Web%20Daytona%20White%20Logo-2.png?width=120&height=120&name=Web%20Daytona%20White%20Logo-2.png)](https://www.webdaytona.com/)[![Web Daytona White Logo](https://www.webdaytona.com/hs-fs/hubfs/Web%20Daytona%20White%20Logo-3.png?width=120&height=120&name=Web%20Daytona%20White%20Logo-3.png)](https://www.webdaytona.com/) PHONE HOTLINE: [+1 386 405-4281](tel:+1%20386%20405-4281)E-MAIL: [hello@webdaytona.com](mailto:hello@webdaytona.com) [CONTACT US](https://www.webdaytona.com/contact-us) Quick results for "{search\_term}" ![](https://www.webdaytona.com/hs-fs/hubfs/Imported_Blog_Media/Car-keys.jpg?width=300&name=Car-keys.jpg) [Admin](https://www.webdaytona.com/blog/author/admin)Aug 21, 2018 2:06:36 AM1 min read # Nielsen links up with J.D. Power to create a new Auto Cloud [Previous](https://www.webdaytona.com/blog/how-to-edit-a-spyfu-seo-report) [Next](https://www.webdaytona.com/blog/facebook-removes-5k-ad-targeting-filters-to-keep-advertisers-from-discriminating-against-ethnic-religious-groups)   ![](https://www.webdaytona.com/hs-fs/hubfs/Imported_Blog_Media/Nielsen-links-up-with-J_D_-Power-to-create-a-new-Auto-Cloud.png?width=800&height=450&name=Nielsen-links-up-with-J_D_-Power-to-create-a-new-Auto-Cloud.png) Audience measurement firm Nielsen has announced the launch of an Auto Cloud that is integrated with the car sales data held by research firm J.D. Power. This is the first time that J.D. Power’s data is being made available for advertising and measurement. This exclusive combination, the companies said, will let auto advertisers segment and target audiences for online and TV campaigns based on car-related data, including car styles, customer buying stage, brand affinities, geo-location, recent purchases and other factors. \[Read the full article on MarTech Today.\] ---   ### About The Author ![](https://www.webdaytona.com/hubfs/Imported_Blog_Media/1530477278_921_Is-third-party-data-targeting-more-effective-than-contextual-targeting-Feb-16-2022-09-37-05-19-PM.jpg) Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.     [Source](http://feeds.marketingland.com/~r/mktingland/~3/LqhL2EPIsw0/nielsen-links-up-with-j-d-power-to-create-a-new-auto-cloud-246351) #### [Admin](https://www.webdaytona.com/blog/author/admin) ## RELATED ARTICLES [![Web Daytona White Logo](https://f.hubspotusercontent30.net/hub/21463186/hubfs/Web%20Daytona%20White%20Logo-3.png?width=120&name=Web%20Daytona%20White%20Logo-3.png)](https://www.webdaytona.com/) Celebrating 13 years of serving clients. ### We are a team of SEO experts passionate about ROI-Driven digital marketing experiences. - [Services](https://www.webdaytona.com/services) - [Industries](https://www.webdaytona.com/industries) - [Prices](https://www.webdaytona.com/prices) 2022 All rights reserved - [Privacy Policy](https://www.webdaytona.com/terms) - [Terms of Use](https://www.webdaytona.com/terms#terms-of-use) - [Accessibility](https://www.webdaytona.com/access) - [Chat](https://www.jivochat.com/?partner_id=41536) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "USA", "addressLocality" : "Lake Mary", "addressRegion" : "FL", "postalCode" : "32746", "streetAddress" : "801 International Pkwy" }, "email" : "hello@webdaytona.com", "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent30.net/hubfs/21463186/looo-3.png" }, "name" : "Web Daytona, LLC", "telephone" : "+1 386 405-4281", "url" : "https://www.webdaytona.com/blog/nielsen-links-up-with-j-d-power-to-create-a-new-auto-cloud" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "Audience measurement firm Nielsen has announced the launch of an Auto Cloud that is integrated with the car sales data held by research firm J.D. Power.", "author" : { "@type" : "Person", "name" : "Admin" }, "dateModified" : "February 16, 2022 9 PM", "datePublished" : "August 21, 2018 6 AM", "headline" : "Nielsen links up with J.D. Power to create a new Auto Cloud", "image" : "https://f.hubspotusercontent30.net/hubfs/21463186/Imported_Blog_Media/Car-keys.jpg", "inLanguage" : "en", "keywords" : "[]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Nielsen links up with J.D. Power to create a new Auto Cloud", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent30.net/hubfs/21463186/looo-3.png" }, "name" : "Web Daytona, LLC" }, "text" : "Audience measurement firm Nielsen has announced the launch of an Auto Cloud that is integrated with the car sales data held by research firm J.D. Power. This is the first time that J.D. Power’s data is being made available for advertising and measurement. This exclusive combination, the companies said, will let auto advertisers segment and target audiences for online and TV campaigns based on car-related data, including car styles, customer buying stage, brand affinities, geo-location, recent purchases and other factors. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine. 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