--- title: IAB Tech Labs launches blockchain-analysis pilot program | Web Daytona, LLC description: It seems like every other day a new startup is claiming it can cure the woes of digital advertising with blockchain — while doubters point founded and led image: https://www.webdaytona.com/hubfs/Imported_Blog_Media/iab-tech-lab-logo1-1920.jpg --- [Skip to content](https://www.webdaytona.com/blog/iab-tech-labs-launches-blockchain-analysis-pilot-program#main-content) - [Services](https://www.webdaytona.com/services) - [Industries](https://www.webdaytona.com/industries) - [Packages](https://www.webdaytona.com/prices) Close - [Packages](https://www.webdaytona.com/prices) - [Services](https://www.webdaytona.com/services) - [Industries](https://www.webdaytona.com/industries) - [Company](https://www.webdaytona.com/about) - [Contact](https://www.webdaytona.com/contact-us) - [Blog](https://www.webdaytona.com/blog) SEARCH CONTACT PHONE HOTLINE: [+1 386 405-4281](tel:+1%20386%20405-4281)E-MAIL: [hello@webdaytona.com](mailto:hello@webdaytona.com) [CONTACT US](https://www.webdaytona.com/contact-us) [![Web Daytona, LLC](https://www.webdaytona.com/hs-fs/hubfs/Web%20Daytona%20White%20Logo-2.png?width=120&height=120&name=Web%20Daytona%20White%20Logo-2.png)](https://www.webdaytona.com/)[![Web Daytona White Logo](https://www.webdaytona.com/hs-fs/hubfs/Web%20Daytona%20White%20Logo-3.png?width=120&height=120&name=Web%20Daytona%20White%20Logo-3.png)](https://www.webdaytona.com/) PHONE HOTLINE: [+1 386 405-4281](tel:+1%20386%20405-4281)E-MAIL: [hello@webdaytona.com](mailto:hello@webdaytona.com) [CONTACT US](https://www.webdaytona.com/contact-us) Quick results for "{search\_term}" ![](https://www.webdaytona.com/hs-fs/hubfs/Imported_Blog_Media/iab-tech-lab-logo1-1920.jpg?width=300&name=iab-tech-lab-logo1-1920.jpg) [Admin](https://www.webdaytona.com/blog/author/admin)Jul 20, 2018 5:55:52 PM1 min read # IAB Tech Labs launches blockchain-analysis pilot program [Previous](https://www.webdaytona.com/blog/gartner-releases-first-magic-quadrant-on-mobile-marketing-platforms) [Next](https://www.webdaytona.com/blog/link-building-in-your-local-community)   ![](https://www.webdaytona.com/hs-fs/hubfs/Imported_Blog_Media/IAB-Tech-Labs-launches-blockchain-analysis-pilot-program.jpg?width=800&height=450&name=IAB-Tech-Labs-launches-blockchain-analysis-pilot-program.jpg) It seems like every other day a new startup is claiming it can cure the woes of digital advertising with blockchain — while doubters point to the technology’s limitations. To help sort the wheat from the chaff so some real baking can occur, the Interactive Advertising Bureau (IAB) Tech Lab announced this week that its Blockchain Working Group is launching a pilot program. The program will look at blockchain-based, advertising-targeted projects from the Working Group’s 100+ member organizations. It will then write a white paper that attempts to point out the actual value — and possibly throw shade on the hype — of blockchain’s potential for this industry. So far, projects have been identified from Kochava Labs, FusionSeven, MetaX and Lucidity. Each includes a variety of ad tech participants, including advertisers, agencies, DSPs, publishers and exchanges. \[Read the full article on MarTech Today.\] ---   ### About The Author ![](https://www.webdaytona.com/hubfs/Imported_Blog_Media/1530477278_921_Is-third-party-data-targeting-more-effective-than-contextual-targeting-Feb-16-2022-09-57-46-24-PM.jpg) Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.     [Source](http://feeds.marketingland.com/~r/mktingland/~3/FCQHlEi-T_w/iab-tech-labs-launches-blockchain-analysis-pilot-program-244700) #### [Admin](https://www.webdaytona.com/blog/author/admin) ## RELATED ARTICLES [![Web Daytona White Logo](https://f.hubspotusercontent30.net/hub/21463186/hubfs/Web%20Daytona%20White%20Logo-3.png?width=120&name=Web%20Daytona%20White%20Logo-3.png)](https://www.webdaytona.com/) Celebrating 13 years of serving clients. ### We are a team of SEO experts passionate about ROI-Driven digital marketing experiences. - [Services](https://www.webdaytona.com/services) - [Industries](https://www.webdaytona.com/industries) - [Prices](https://www.webdaytona.com/prices) 2022 All rights reserved - [Privacy Policy](https://www.webdaytona.com/terms) - [Terms of Use](https://www.webdaytona.com/terms#terms-of-use) - [Accessibility](https://www.webdaytona.com/access) - [Chat](https://www.jivochat.com/?partner_id=41536) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "USA", "addressLocality" : "Lake Mary", "addressRegion" : "FL", "postalCode" : "32746", "streetAddress" : "801 International Pkwy" }, "email" : "hello@webdaytona.com", "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent30.net/hubfs/21463186/looo-3.png" }, "name" : "Web Daytona, LLC", "telephone" : "+1 386 405-4281", "url" : "https://www.webdaytona.com/blog/iab-tech-labs-launches-blockchain-analysis-pilot-program" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "It seems like every other day a new startup is claiming it can cure the woes of digital advertising with blockchain — while doubters point founded and led", "author" : { "@type" : "Person", "name" : "Admin" }, "dateModified" : "February 16, 2022 9 PM", "datePublished" : "July 20, 2018 9 PM", "headline" : "IAB Tech Labs launches blockchain-analysis pilot program", "image" : "https://f.hubspotusercontent30.net/hubfs/21463186/Imported_Blog_Media/iab-tech-lab-logo1-1920.jpg", "inLanguage" : "en", "keywords" : "[]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "IAB Tech Labs launches blockchain-analysis pilot program", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent30.net/hubfs/21463186/looo-3.png" }, "name" : "Web Daytona, LLC" }, "text" : "It seems like every other day a new startup is claiming it can cure the woes of digital advertising with blockchain — while doubters point to the technology’s limitations. To help sort the wheat from the chaff so some real baking can occur, the Interactive Advertising Bureau (IAB) Tech Lab announced this week that its Blockchain Working Group is launching a pilot program. The program will look at blockchain-based, advertising-targeted projects from the Working Group’s 100+ member organizations. It will then write a white paper that attempts to point out the actual value — and possibly throw shade on the hype — of blockchain’s potential for this industry. So far, projects have been identified from Kochava Labs, FusionSeven, MetaX and Lucidity. Each includes a variety of ad tech participants, including advertisers, agencies, DSPs, publishers and exchanges. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine. Source", "url" : "https://www.webdaytona.com/blog/iab-tech-labs-launches-blockchain-analysis-pilot-program", "wordCount" : "646" } ```