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Admin Aug 15, 2018 3:48:59 PM 2 min read

How to Create A Facebook Lead Ads From Your Ads Manager

  1. Go to your Ads Manager.
  2. In Ads Manager: Click + Create the top left.

  3. Choose whether you want to set up with Quick Creation or Guided Creation (the following steps will show you how to set up in Guided Creation).
  4. Select the Lead Generation objective.
  5. In the Page section, choose the Page you’d like to use to create lead ads. Click View Terms. Review the Lead Ad Terms of Service and select I Agree to Terms and Conditions.

  6. Set your Audience, Placements and Budget & Schedule. Unlike other campaign types, you cannot target lead ads to people under the age of 18.
  7. Once you’ve completed the last step, click Continue.
  8. Choose an Ad Name and under Identity select your Page and attach your Instagram account, if applicable.
  9. Select an Ad Format, then add images or a video to your ad. Fill in your ad’s HeadlineText and add a Call To Action button.
  10. Click Show Advanced Options to add a Facebook pixel if you have one.
  11. In the Lead Form section, you can click + New Form to create a new lead form.

    Alternatively, you can select a form you’ve already created and choose Duplicate to modify the form to add the appointment booking preference question.

    OR you can select a draft of a lead form you’ve previously saved and click Edit to continue editing the form to add the appointment booking preferences question.

  12. If you are continuing with a new form, where it says Untitled form at the top, give your lead form a name.

  13. Under the Content tab, click the Intro (Optional) section and toggle the button on to add an introduction screen to your lead ad.

    Tip: Preview your lead ad throughout the creation process in the right-hand pane.

  14. Next click Questions. Add a custom Headline (optional).
  15. Under What information would you like to ask for?, you’ll see Email and Full name are already checked for user information options. You can click Show more options if you want to ask for more info.

  16. Under Custom Question (Optional) click + Add Custom Question.

    Note: You can add up to 15 custom questions. Learn more.

  17. If you’re modifying an existing lead form, you can click Finish at the top-right corner to finish adding the appointment booking question. If you’re in the process of creating a new lead form, you can click Saveand continue the steps below to complete your lead ad.
  18. Click Privacy Policy. Add link text and a link URL to your privacy policy. As an optional step, you can check the box next to Add custom disclaimer if you want to add additional disclaimers to your lead form. Keep in mind that there’s no character limit for the disclaimer.
  19. Click Thank You Screen, where you can add a custom screen to help keep your leads engaged after they submit their form.

    Note: The text limit is 60 characters in the Description body and 30 characters, each, for the Headline and Button Text fields.

  20. Click the arrows at the bottom of your Form Preview and make sure your complete form looks the way you want it to.
  21. Click Finish to complete your form. Alternatively, you can click Save if you think you’ll want to make changes later or didn’t finish completing your form.

Learn how to edit an existing facebook leads ads form