Overview
Every day, people come to Facebook to connect with stories from creators and publishers they love. Fostering an ecosystem where creators and publishers can connect with their fans and sustain their livelihoods or businesses is a critical part of creating these connections and experiences for our community. To help creators and publishers monetize their content on Facebook, we offer features such as Branded Content and Instant Articles, and are testing Ad Breaks.
To use these monetization features, creators and publishers must comply with Facebook’s policies and terms, including the below set of access criteria.
Comply with our Community Standards
To access Facebook’s monetization features, creators and publishers must comply with our existing policies, including our Community Standards. Creators and publishers that have violated our Community Standards, including our community policies regarding intellectual property, authenticity, and user safety, may be ineligible or may lose their eligibility to monetize using our features.
If you believe your content may have violated our Community Standards, you can check for a notification here. If you believe you may have violated our policies regarding intellectual property, you can find more information here.
Comply with our Payment Terms
Creators and publishers must comply with Facebook’s Payment Terms or may lose their eligibility to use our monetization features.
Comply with our Page Terms
Creators publishing content from a Page must comply with our Page Terms, or may lose their eligibility to use our monetization features.
Adhere to our Content Guidelines for Monetization
To be eligible for monetization using our features, content must meet our Content Guidelines for Monetization. Content that does not meet this criteria may be ineligible for monetization, and repeated violations of this criteria may result in removal of your access to our monetization features. You can read more about this here.
Share authentic content
Creators and publishers posting content flagged as misinformation and false news may be ineligible or may lose their eligibility to monetize. You can read more about this here. Creators and publishers sharing clickbait or sensationalism may be ineligible or lose their eligibility to monetize. You can read more about this here.
Creators and publishers must authentically share content with the community. Content that is artificially distributed, shared or engaged with (including, but not limited to, views and comments), will not be eligible for monetization. Content distribution must adhere to our sharing policy, outlined here.
Develop an established presence
Creators and publishers must have an authentic, established presence on Facebook. To be eligible for all monetization features, this means having an established presence for at least 90 days. To access our Ad Break product, this also includes maintaining a sufficient follower base, indicated by your Facebook friends or followers.
If you’ve lost access to our monetization features, but you believe you should be eligible, you can submit an appeal here. Review time depends on many factors, and we review these submissions as quickly as possible.
Please note that Facebook reserves the right to modify, suspend or terminate access to, or discontinue the availability of, the content monetization features at any time.