Domain Authority Checker Tools

What is domain authority and how to measure it? There are a number tools if you simple google domain authority checker. However, if you are new to SEO tools or SEO. Let’s look at the basic why measuring and improving your domain name authority is important when conducting SEO services for a client of your own website. One of the most important factors within an SEO campaign for web positioning is the domain authority of a web page. This authority is one of the main values ​​within any self-respecting SEO strategy. Keep in mind that this is the main factor within SEO off-page.

Therefore, the higher a domain name authority, the better your web positioning and the greater your chances of appearing in the top positions of Google. For this reason, and thanks to the help of our research team at Web Daytona, I am here today. To tell you what the domain authority is and how to measure and improve it in your online projects.

Table of content

• What is domain authority?
• What are the advantages of domain authority?
• How to check your domain authority?
• How to improve your domain authority?
• What is the Difference between Domain authority vs. Page Authority?
• Final Thoughts

What is Domain Authority?

Domain Authority (DA) is the relevance of a domain or web page with respect to the rest of world’s web pages. In other words, it is the popularity of that website on the Internet. Generally this SEO factor is determined by the number of links or external reference domains that point to the website in question. That is, the more links you get for your web project, the more domain authority you will accumulate and the better positioning you will receive. It’s that simple.

How to measure Domain Authority? 

Domain Authority is measured by the following factors:

• • Root domains linking to your site
  • Total inbound links to your site
  • Domain age of your site

What are the advantages of  domain authority?

Logically, improving this metric will improve your web positioning. In many cases, SEO experts have claimed that domain authority is at least a third of an SEO strategy. As you will suppose, 33.3% influence is something too relevant not to take it into account in your digital marketing strategy. However, this is not the only reason why you should improve the authority of your website. By improving your domain authority you will also get:

• Domain Name Authority Improvement in your visibility

  A greater authority, greater power in Google, better positioning and therefore an increase in visits and SEO. It’s simple, the more links you get to your web project the more chances you will have to appear in the TOP10 of Google. This will increase the number of possibilities that users end up entering your website through Google or, at least, take it into account since entering the TOP 10 of Google your visibility on the Internet will increase by itself.

• Your website will be visited more regularly by Google

  The higher your domain authority, the more chances you will have that the Google spider visits your website and caches it. This is a positive SEO factor since the more times the Google bot visits your website the more chances you will have that your website reaches the top positions. Higher level of tracking means greater authority on the internet and this is generally linked to an improvement in Google positions.

How to check your domain authority?

There are different free Domain Authority Checker and SEO tools on online that will let you check your domain authority. However, it will be best to take these metrics into account in a relative way since the only thing these metrics will do is give you an overview of what the authority of your domain truly is. Therefore, in no case will any of these tools give you exactly the authority of a web page. For this reason, combine the metrics of all the tools to have a global vision of the authority of your domain.

Web Daytona has put together a list of all domain name authority tools available today. Some free and some paid. Number one our our list is:

1. Small SEO Tool > Domain Authority Checker:

   

   Not to be biased, but if you are wondering why we gave Small SEO tools a shout out. The reason is simple. We like it, we use it often at our agency and we see that it is a very competitive search phrase, so we are doing our part on helping them stay at the top of Google search results.

2. MOZ > Domain Analysis:

   

3. ahrefts > Website “Authority” Checker

   

Don’t get obsessed with authority indicators

Many people tend to become obsessed with this type of metric. These indicators aren’t always true. There are other factors not measurable by these tools such as on-page SEO that will also influence the positioning of your website. For this reason, not because you have greater domain authority, you will be above other web pages in Google. There are many more factors to consider in the positioning process. Therefore, these kinds of indicators are good when following an off-page strategy, but they will never be a definitive indicator when auditing the SEO positioning of a web page.

How to improve your domain authority?

The answer is simple, getting do follow links to your online project.

The greater the number of links to your website, the greater your domain authority will be. However, and as I have indicated before, these must be do follow since nofollow links do not transfer authority or link juice. Therefore, if you get links, make them do follow as much as possible. Anyway, if you do not know how to differentiate between one link and the other, it is best to use the Moz Toolbar that I have indicated above. This tool will show you what type of link is (dofollow / nofollow) with a few simple clicks. Now you will wonder. Where can I get these links to improve my authority on the internet? Well, these types of links can be obtained through:

• Social Media Profile links
• Citations from directories
• Guest post opportunities

What is the Difference between Domain authority vs. Page Authority?

As you have seen previously, with metrics such as Page Authority (PA) or URL Rating (UR) you can measure the unique authority that each web page has within a site. This metric is independent of the global Domain Domain (DA) or Domain Rating (DR) web page.

However, many people do not take this individual metric per page into account enough and it is a mistake since if you increase it significantly this metric you will be able to fight for the top positions of Google against other web pages with a greater domain authority than yours.

Therefore, if you see that one of your pages is in the TOP 10 of Google and you want to position it in the TOP3, it will be best to get links to that URL to increase this PA or UR and thus position yourself among the top positions in Google.

Conclusion

As you have seen throughout the post, domain authority is a fundamental factor within an SEO strategy. A higher level of authority, greater relevance on the internet and therefore better web positioning. For this reason, it will be essential that you improve with links this SEO metric. In any case, and despite the importance of this factor, you should not forget that by improving this authority you will only be improving 50% of the SEO of your website.

Remember that SEO is based on on-page SEO and off-page SEO factors.

Therefore, no matter how much domain authority you have, many external links and a lot of relevance on the internet, if your website is not 100% optimized in terms of on-page SEO, you will never reach the top positions in Google. As you may already know SEO is the result of a global strategy, not everything is as simple as getting links and increasing your internet authority. You must work many more aspects. And you, do you already know what is the authority of your domain? Do you have a strategy to improve your authority on the internet?