A Web Design Agency vs. A Freelander: What’s The Difference?
As a business owner, you’re probably on a mission to find a professional web designer to create a compelling website for your company. Luckily, you have a plethora of agencies and freelancers to choose from. When it comes to finding the right web designer for your business, you want to work with a professional proficient in user-friendly designs, website responsiveness, and the latest trends. A well-constructed website is proven to improve online visibility and enhance brand recognition which can help you achieve a higher ROI (return on investment).
Now the question remains, “Do I hire an agency or a freelancer?”. A fair question to ask because you may be interested in finding the best price that groups industry knowledge and creative design together. Although, many aspects fall into creating a website. Be mindful that creating a website isn’t just making a nice-looking website and releasing it for the world to see. Many other aspects go into making a superior website such as marketing plans and maintenance. A web design agency and freelancer differ in many ways. In this post, we will be discussing how they both differ in service and experience.
Web Design Agency
Industry Experience
Web design agencies have well-versed knowledge of their industry. Their expertise is diverse as they work with many clients who have different requests of how they would like their website to look.
Resources
When working with an agency, you can expect that their developers have the best technological tools that enhance any website that they are working with. If you are researching agencies, take a look at the websites their clients have made them. A lot of web design resources are pricey that a freelancer may not afford. Web design agencies take advantage of these resources because their objective isn’t to make money. Usually, their mission is to provide the best services for clients and user experience for their visitors.
Credibility
Working with a credible web design agency means you are in safe hands. You’re working with a group of professionals who collaborate with other departments to provide the best service for a client. When you work with an agency that has the drive to stay in the industry for a long time, you can expect that same drive will reflect onto their work.
Diverse Team
Web design agencies have a multitude of resources that help their client’s websites reach maximum heights. A reputable agency has a team of talented writers, skillful marketing specialists, and creative graphic designers who contribute to every aspect of making a website successful. A website isn’t mean to create and be left out in the public. There is a process such as adding original content, optimizing your website to reach high rankings, and upkeep the website so it can raise search rankings.
Keep In Mind About Web Design Agencies
Keep in mind that the cost to make a website will be a bit higher than what a freelancer would offer. Although with that high price, you have access to multiple resources that web agencies optimize to create the best responsive website for your business. In addition to web design, agencies come complete with marketing specialists who utilize digital marketing to grow your brand recognition and increase sales for your business. Take the time to search their portfolio and read reviews. Take a moment to look up the websites they’ve crafted and venture around. If you like what you see, then you’ve probably made your final decision. You want your brand to gain recognition and the best way to do that is to work with a group of professionals who breathe that concept in their sleep.
You might also be interested in How To Choose The Right Web Design Agency For Your Business?
Freelance Web Designer
Cost
The reason most business owners shift toward hiring a freelancer rather than an agency is due to affordability. Since you aren’t working with an agency, freelancers are far more lenient when it comes to charging their clients. They work independently so you don’t have to worry if you’re paying extra fees as you would for a typical agency.
Communication
When dealing with a freelance web designer, you are conducting business with one person and they become your only contact throughout the process. Freelancers are usually very pristine about their work so expect a lot of emails of what your opinions are of the website process. This goes a long way rather than contacting one person who has to contact another person to give you the simple answer to the question like: “How far along are you with your website?”.
Saves Time
Negotiating with a web design agency can be a lengthy process to get started. While working with a freelance designer can be a straightforward conversation of what you want and when it will be delivered.
Flexibility
Flexibility is a standout trait any freelancer obtains which is the reason why someone decides to be a freelancer. Web design agencies have complete flexibility as well but freelancers are very versatile with the work they craft. This can fall under the umbrella of saving time, creativity, and cost. Once established a proper relationship with a freelance web designer, they are keener on working with you on various projects which include the needs that you wish for.
Keep In Mind About Freelancers
Web design freelancers are expert individuals who have mastered the art of web development and concluded to work for themselves. Working with a freelancer can be quite beneficial if you are looking for a quick turnaround of just a website. Although, you want to do the proper research of your freelancer. Sites like Upwork.com and Fiverr.com are great resources but take the time to read the reviews and examine their portfolio. The price may be appealing but take the time to consider what you want. Does this freelancer know about SEO? Do they have satisfied clients? Once you find the answer to these questions, you’ll be able to zero in on the right decision.
What Do We Think?
Web Daytona is a full-service digital marketing agency, we thrive off honesty and we want to tell you the truth. Hiring a web designer to create your business website can be a huge decision to make but be mindful of what you want out of the website. Speaking from an agency point of view, we believe that no website should go unnoticed. That’s why we implement a variety of digital marketing tools to help a business be seen by the masses. If you take a look at our portfolio, creating original content that’s fresh for the eyes and utilizing search engine optimization along with responsive web design proves higher ranking results. It may seem like a long process but greatness takes time.
Now, we aren’t watering down the hard work a freelancer does in keeping their brand at an all-time high. Freelancers are proven to have a quick turnaround and financially, it’s a good decision. Although, the main question you have to ask yourself when looking for a web designer is “What do I want from this website?”. It’s common to find freelancers being an expert at one niche rather than the whole package to help your business grow.
As a business owner, you’re probably on a mission to find a professional web designer to create a compelling website for your company.