1. Tap into Perfect Timing
The more engagement a post receives, the more likely Facebook’s algorithm is to reward it with reach. This might seem a bit backward but it speaks to the importance of timing your posts to perfection. By posting when your followers are most active, you instantly increase the likelihood of getting likes and comments.
And yes, there are data-driven best times to post on social media which can clue you in on what your posting calendar should look like. The key here is to not just post at random and expect engagement. With the help of the chart below and analyzing your past posts, you can zero in on a schedule that makes sense.
2. Focus on Fan-Centric Content
Many brands make the mistake of putting themselves in a box when it comes to their content. Let’s say you’re running a Facebook page for your sandwich shop. Should you exclusively post content related to sandwiches?
Of course not.
For starters, there’s only so much that can really be said on a day-to-day basis about your brand or product. As soon as your content starts to feel repetitive or stale, your audience will tune out. Here’s some food for thought: your Facebook content isn’t all about you. It’s about your fans. They might like you, but that doesn’t mean they only want to hear about you all day long. Once you start to embed that idea into your strategy, increasing Facebook engagement becomes much more realistic.
And if you’re struggling to find ideas for fresh content, you can start by asking yourself a few questions.
Are There Any Relevant Real-World Events to Piggyback?
Pulling from pop culture and current events is a smart move if done tastefully.
3. Analyze Your Most Popular Posts
Sometimes the key to increasing Facebook engagement is to look inward. Let’s say you have a post that knocks it out of the park. Tons of likes and shares, and plenty of love in the comment section.
Rather than treat that post as an anomaly, you should instead take steps to recreate the same social magic again. Maybe it was an unexpected meme. Perhaps it was an epic case study. Either way, you should have a pulse on your top-performing content instead of playing guessing games. Again, your fans’ activity is key to understand what to post.
To better break down that activity, take a close look at your Facebook analytics to see firsthand what’s receiving the most reach. The answer might very well surprise you.
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