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Admin Jun 18, 2018 1:49:46 PM 16 min read

2018 Facebook Advertising Policies

1. Overview
2. The Ad Review Process
Before ads show up on Facebook or Instagram, they’re reviewed to make sure they meet our Advertising Policies. Typically most ads are reviewed within 24 hours, although in some cases it may take longer.
3. Steps to Take if Disapproved
4. Prohibited Content
5. Restricted Content
6. Video Ads
Video ads and other dynamic ad types must comply the all of the rules listed in these Advertising Policies, including the Community Standards, as well as the policies below:
7. Targeting
8. Positioning
9. Text in Ad Images
Excessive text in ad images may result in your ad reaching fewer people or not running at all. Try to use little or no image text when possible. Visit the Advertiser Help Center to learn more about these guidelines and exceptions to the guidelines.
10. Lead Ads
Advertisers must not create Lead Ads questions to request the following types of information without our prior written permission.
11. Use of Our Brand Assets
For ads that feature the Facebook or Instagram brands please refer to the Facebook Brand Resource Center and the Instagram Brand Resource Center to review brand guidelines and download approved assets.
12. Data Use Restrictions
13. Things You Should Know