#1: Mobile loading times are way behind the 2-second target. (Marketing Charts, Google)
#2: 85% of mobile advertisers think they’re providing a positive experience; only 47% of users agree. (Unlockd)
#3: Mobile will account for 72% of digital ad spend by 2019. (eMarketer)
Takeaway
It’s ten years since the first iPhone was released and the majority of brands are still failing their mobile users. Worse still, most of them don’t even realise they’re doing it but you can guarantee their visitors do. Bloated sites, sloppy code and aggressive advertising are just a few of the bad habits many sites are still guilty of – and we should all know better by now.
Search marketing stats
When you talk about change in digital marketing, search has got to be the most chaotic aspect of it all. Google algorithm updates alone have kept so many marketers awake at night we should be considering a lawsuit but user habits are just as decisive in how we approach search marketing.
#4: 60% of people have started using voice search within the last year. (MindMeld)
#5: The average number of organic results on Google searches has dropped from 10 to 8.5. (Searchmetrics)
#6: The average world length of content that ranks on the first page of Google results is 1,890 words. (Backlinko)
Takeaway
The age of voice search is very much here but don’t expect it replace displays entirely. Google continues to prioritise its own ads and products over organic listings but text ads don’t exactly fit into voice-only searches. There’s also a lot of demand for visual content while it turns out search engines and users alike have developed a love for long-form written content.
Email marketing stats
Despite newer strategies like content and social media marketing getting most of the attention, email remains as one of the most effective ways to generate new leads and get customers back for another purchase. Email is the marketing strategy that refuses to go away – not we’d want it to.
#7: The best time of day to send emails is between 4pm and 8pm.(Experian, Marketing Charts)
#8: Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns. (Mailchimp)
How to Acquire 4X More Leads
#9: eCommerce customers who receive multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one follow up email. (Experian)
Takeaway
Email lists continue to be one of the most valuable owned marketing commodities for brands but relevancy is key to maximising open and conversion rates. Use a form optimisation tool like Leadformly to get people signing up and then something like Active Cammpaign to send targeted messages to people based on what they signed up to.
Conversion optimisation stats
Conversion optimisation has become an integral part of marketing since mobile and UX design went mainstream but are we really creating a better web?
#10: Mobile conversion rates are on the up but still in third place. (Monetate, Smart Insights)